Are you also looking for quick clicks?Or is long-term success important to you? Many aftermarket companies focus their online marketing budget almost exclusively on performance marketing—because it delivers quick clicks. But if you only focus on short-term success, you’re missing out on huge potential. 🙋♂️ Because brand building – talking about real brand marketing –
Let’s review: The customer journey does not begin with a click, but with the first impression. 🧩 💡 Display ads are effective precisely where potential customers are not yet actively looking for solutions but are open to new ideas. For example, in trade journals such as AMupdate.de. In marketing speak, this means generating attention in the
Did you see it too? Alex Schultz, CMO & VP Analytics at Meta, explains in his LinkedIn article “Can we please kill ‘performance marketing” that he now hates the term „performance marketing” because it is often misunderstood and seen as the opposite of branding. The fact is, good branding always delivers measurable performance. Whether it’s
In a world where we are overwhelmed with thousands of advertising messages every day, only one brand wins: the one that is seen, remembered, and recognized. Display advertising is the digital shop window for this—and an integral part of successful brand communication. In the automotive spare parts industry in particular, attention is the first and
