Why is this statement not enough?  🚛  Suppliers in the aftermarket rely on the traditional  distribution channel via parts wholesalers / parts distributors. Sure, these parts distributors have well-established sales teams, a large portfolio, and also take care of marketing measures – but is that really enough to position YOUR brand visibly and successfully in the market? 🧐

When it comes to branding, many people immediately think of attractive logos and image campaigns. But what about the impact on sales? It’s crystal clear and measurable! 💡 Here are 5 powerful effects of brand marketing that have a direct impact on your sales figures: 📈 Increasing search volume       More people are searching/googling

Are you also looking for quick clicks?Or is long-term success important to you? Many aftermarket companies focus their online marketing budget almost exclusively on performance marketing—because it delivers quick clicks. But if you only focus on short-term success, you’re missing out on huge potential. 🙋‍♂️ Because brand building – talking about real brand marketing –

Let’s review: The customer journey does not begin with a click, but with the first impression. 🧩 💡 Display ads are effective precisely where potential customers are not yet actively looking for solutions but are open to new ideas. For example, in trade journals such as AMupdate.de. In marketing speak, this means generating attention in the